About Us


This website is no longer in operation.  Please see our new website Puristic Makeup www.puristicmakeup.co.uk





Founded in 2008, the Wholesale Mineral Makeup UK has quickly gained recognition for its exceptional products and exceptional service, and established itself a trusted name in the natural beauty industry. Our commitment to excellence, combined with our passion for creating high quality natural cosmetics, has earned us a loyal client base around the world - many of them have become prominent players in the global market, establishing themselves as industry leaders. This recognition further reinforces our commitment to delivering exceptional products that meet the highest standards.  

Also, we are proud to say that to the best of our knowledge, we were the first online natural makeup private label company in the UK and Europe, bringing the convenience of online shopping to those that wanted to build or grow their beauty business as hassle free as possible. Our user-friendly website allows our clients to easily browse and find the perfect products for creating their own brand from our products. 


We design, create and manufacture beautiful natural cosmetics makeup, and from our product we help you to create your own brand under your name and logo.  

The process of creating a brand can be very tedious, but not with us.  We will be there to guide you through every step of the journey.  From choosing the right shades to marketing strategies, we've got your covered.  Once your beautiful natural makeup line is created, the next exciting part is for you is to sell your product!

Our commitment to client satisfaction extends beyond the products themselves. We strive to provide a seamless and enjoyable experience for our clients, from choosing the right shades to the moment they receive their makeup products. Our dedicated team is always ready to assist you with any questions or concerns you may have, ensuring that your journey in working with us is smooth and hassle-free.


 At Wholesale Mineral Makeup UK we make our products with love and passion:

  • All our products have been assessed, approved and certified according to the UK/Europe Cosmetic Safety Regulations.
  • Our raw ingredients are carefully selected to create products that can also cater the market to specific preferences such as Vegan Cosmetics, Halal Cosmetics, Gluten Free Cosmetics ( Disclaimer- we do not use gluten in our formulation and work in gluten-free environment, however, we can not guarantee the ingredients have been produced / manufactured or processed in the gluten free environment).
  • We do not test our finished products on animals nor buy ingredients from any supplier that tests on animal.  The only test we carry out is on ourselves or our lovely volunteer people! 
  • All our products have been assessed and certified in compliance with the UK/EU Cosmetic Safety Regulations.
  • Our Product are formulated to offer amazing benefits such as:

    • Ability to manage problematic skin such as acne, eczema, rosacea, or those sensitive to sunlight following invasive procedures like chemical peels.

    • A Makeup that is non-comedogenic , meaning it doesn't clog pores allowing the skin to breath, hence long-term effects on healthier skin

    • And, the best of all....the most natural, luminous and flawless look that a makeup can offer to the skin!

  • Our products do not contain:

    • Harmful chemicals, preservatives, and questionable fillers

    • Sentisisers such as perfume or dye

    • Man-made minerals such as Bismuth that is a by-product of lead and known to be a common skin irritant (some top brands that contain Bismuth still say "100% mineral" on the front!)

    • Nano-particle minerals

Let Us Help You to Bring your beauty vision to life and Make Your Dream of Having Your Own Beautiful Line of Natural Makeup Business a Reality!